3. Test marketing is a step in the new product development process. In the chapter it was...
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3. Test marketing is a step in the new product development process.
In the chapter it was stated that some marketers see test marketing as an essential step, almost a mandatory step. Other marketers see it as a step that can be eliminated because it tips off competitors about an organization’s pending actions. What is your opinion on this issue?
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Related Book For 
THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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