3. Why do so many African American women buy their cosmetics and hair-care products from mass marketers
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3. Why do so many African American women buy their cosmetics and hair-care products from mass marketers rather than black-owned firms? What could the minority firms do about this?
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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