3. Why do so many African American women buy their cosmetics and hair-care products from mass marketers

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3. Why do so many African American women buy their cosmetics and hair-care products from mass marketers rather than black-owned firms? What could the minority firms do about this?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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