3. Why would a try it before you buy it approach appeal to such a cohort? ...

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3. Why would a ‘try it before you buy it’ approach appeal to such a cohort?

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Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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