=+3.With an initial price tag of $250, the high-tech Adidas 1 is not targeted at a broad

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=+3.With an initial price tag of $250, the high-tech Adidas 1 is not targeted at a broad market. What role can the Adidas 1 play in the company’s PR plan?

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Global Marketing

ISBN: 9780131754348

5th Edition

Authors: Mark Green, Warren Keegan

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