4. Identify and describe the ways in which companies generate new product ideas. Which of these ways
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4. Identify and describe the ways in which companies generate new product ideas. Which of these ways involve the customer? How can firms assess the value of the ideas that customers generate?
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Related Book For 
Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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