5. Describe an example of a new product that is targeted at the university student market. Using...

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5. Describe an example of a new product that is targeted at the university student market. Using the concept testing discussion in the chapter, describe how you would conduct a concept test for this product.

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Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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