4. In 2012 worldwide sales of robotic vacuum cleaners reached three million units. The sales of robotic

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4. In 2012 worldwide sales of robotic vacuum cleaners reached three million units. The sales of robotic vacuum cleaners are expected to reach 5 per cent of total sales of vacuum cleaners in 2017. irobot Corp, one of the pioneers in robotic innovation, has around 70 per cent worldwide market share in this market. Should Dyson enter this robotic vacuum cleaner market? give reasons for your answer.

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Global Marketing

ISBN: 139286

6th Edition

Authors: Svend Hollensen

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