4. See Rugman and Verbeke, 2004.

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Global Marketing

ISBN: 9780073381015

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Authors: Johny K Johansson

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4. See Rugman and Verbeke, 2004.
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3. See Rugman, 2005, and Ghemawat, 2007. Much of this section draws on these two sources.
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4. See Rugman and Verbeke, 2004.

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Global Marketing

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