4. The country managers have experience and status at home and in the organization. For administrative and

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4. The country managers have experience and status at home and in the organization.

For administrative and control reasons the subsidiaries may be run by expatriates, but the local marketing effort is run by a local marketing manager (and/or by the country manager, when a native).

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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