4. What were the problems in transferring the Toys R Us competitive advantages to a foreign market?...

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4. What were the problems in transferring the Toys “R”

Us competitive advantages to a foreign market? Why did Toys “R” Us internalize the firm-specific advantages rather than license another retailer abroad?

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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Question Posted: Oct 29, 2024 07:00 AM

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4. What were the problems in transferring the Toys R Us competitive advantages to a foreign market?...

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