5. A small-business owner is trying to evaluate the profitability of different segments. What are the key
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5. A small-business owner is trying to evaluate the profitability of different segments. What are the key factors you would recommend they consider? Over what period of time would you recommend they evaluate?
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Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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