6. Think about the various soft drinks that you know (e.g. Coca-Cola, Pepsi, 7-Up). How do those...
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6. Think about the various soft drinks that you know (e.g. Coca-Cola, Pepsi, 7-Up). How do those various brands position themselves in the market?
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Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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