5. Drawing on the cultural discussion in Chapter 3 and your own cultural background, compare the salesmanship

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5. Drawing on the cultural discussion in Chapter 3 and your own cultural background, compare the salesmanship skills needed to sell an automobile in Germany, in the United States, and in Japan

(or some other countries of your own choice). What skills would be most advantageous? Which ones could land you in trouble?

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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