5. From an issue of a major consumer magazine choose an ad you believe projects a very...
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5. From an issue of a major consumer magazine choose an ad you believe projects a very strong brand image. Discuss the image and the cues in the ad that communicate that image.
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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