5. Rather than enforcing complete uniformity, global advertising tends to follow a pattern standardization approach. What does

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5. Rather than enforcing complete uniformity, global advertising tends to follow a “pattern standardization approach.” What does this mean? How does this help avoid the pitfalls of standardized and translated messages?

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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Question Posted: Oct 29, 2024 10:00 AM

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5. Rather than enforcing complete uniformity, global advertising tends to follow a pattern standardization approach. What does

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Global Marketing

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