5. When Claire bought a new coat on sale, her concern that the product will not be...
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5. When Claire bought a new coat on sale, her concern that the product will not be consistent with her self-image deals with:
a. functional risk
b. psychological risk
c. physical risk
d. time risk.
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Related Book For 
Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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