6. Are blacks a single market segment? How does your answer to this question affect the way...
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6. Are blacks a single market segment? How does your answer to this question affect the way you would market cosmetics and clothing to African Ameri- cans?
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Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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