6. As a new employee of Subway, you have been asked to develop a social media campaign...

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6. As a new employee of Subway, you have been asked to develop a social media campaign for a new sub. The objective of the campaign is to increase awareness and trial of the new line of subs. How would you go about putting such a campaign together?

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Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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