6. Which should come first in marketing strat- egy: identification of target market, develop- ment of the

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6. Which should come first in marketing strat- egy: identification of target market, develop- ment of the product, or establishment of ob- jectives? Why?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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