7. Nestl owns many brands, including Purina Petcare, Peters ice cream, Jenny Craig diet foods, Mvenpick ice
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7. Nestlé owns many brands, including Purina Petcare, Peters ice cream, Jenny Craig diet foods, Mövenpick ice cream and Musashi health supplements. Each brand features many models that may appeal to various customer groups. Wouldn’t it be easier to just identify them all as Nestlé? Justify your answer. 8. Do you think all edible items sold in a supermarket should have an ingredient and nutrition label? Consider the perspectives of consumers, the manufacturer and the store.
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Related Book For
Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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