5. Identify a brand that has developed a high level of brand equity. What specific aspects of...
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5. Identify a brand that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity?
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Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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