7. This section is based on Cecchini, 1988, on Quelch et al., 1991, on Johansson, 1989, and...

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7. This section is based on Cecchini, 1988, on Quelch et al., 1991, on Johansson, 1989, and current newspaper sources accessed on the Internet. Here, as elsewhere, Raul Alvarez of Comcast provided invaluable insights.

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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