7. What technologies do you use that help facilitate your transactions with a specific retailer or service provider? Would you rather use the technology or engage in a face-to-face relationship with a person? How, if at all, would your parents’

answers to these two questions be different?

8. A local health club is running a promotional campaign that promises you can lose two centimetres a month off your waist if you join the club and follow its program. How might this claim cause a communication gap? What should the club do to avoid a service failure?