9. Suppose the health club didn’t listen to your advice and ran the promotional campaign discussed in question 8 as is.

A new member has come in to complain that not only did they not lose centimetres off their waist, they actually gained weight. How should the health club manager proceed?

10. You are hired by a career consulting firm that promises to market new graduates to high-paying employers. The firm provides potential clients with an impressive list of employers. It charges the clients a fee and then a separate finder’s fee if the client gets a position. The firm aggressively markets its services and has a large client base. You learn that the firm simply takes submitted resumes and posts them to a variety of online job search engines. The firm never actually contacts any firms on its clients’ behalf. The CEO, a recent university graduate, tells you that the firm never promises to actually contact potential employers, only that they have access to employers and will distribute clients’ resumes. What do you think of the career consulting firm’s practices?