8. Go to the library and research a company with dealings in a number of countries. What...
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8. Go to the library and research a company with dealings in a number of countries. What organ- izational challenges would you expect it to en- counter in managing its marketing programs? What planning challenges? What controlling challenges? Identify ways in which the firm might cope with these challenges.
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Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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