9. Compare the steps you would use in a buying decision process for an expensive pair of
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9. Compare the steps you would use in a buying decision process for an expensive pair of jog- ging shoes with the steps you would use for the choice of a new cereal.
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Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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