9. Should Eva, a young entrepreneur launching a new line of environmentally friendly (green) cosmetics, sell through

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9. Should Eva, a young entrepreneur launching a new line of environmentally friendly (green) cosmetics, sell through a physical store, catalogues or the internet? Explain two key benefits of each channel for her business.

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Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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