Collect examples of ads that rely on the use of metaphors or resonance. Do you feel these
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Collect examples of ads that rely on the use of metaphors or resonance. Do you feel these ads are effective?
If you were marketing the products, would you feel more comfortable with ads that use a more straightforward,
“hard-sell” approach? Why or why not?
AppendixLO1
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Related Book For
Consumer Behavior Buying Having And Being
ISBN: 9781292318103
13th Global Edition
Authors: Michael R. Solomon
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