9. You have been hired by the Millennium divi- sion of Eveready to develop a marketing plan...
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9. You have been hired by the Millennium divi- sion of Eveready to develop a marketing plan for a niche market-teenagers of both high school and college age. Explain what changes would need to be made in each section of the current Millennium Marketing Plan in order to reach this new market.
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Related Book For 
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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