A shorter Global Marketing Management course, perhaps for executives, could go straight from the fundamentals in the

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A shorter “Global Marketing Management” course, perhaps for executives, could go straight from the fundamentals in the first three chapters to Part Four, “Global Management,”

starting with Chapter 11. This is one approach I have used at Georgetown.

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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