As mentioned in the chapter, a comprehensive resource in gathering data in international marketing is the GLOBUS

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As mentioned in the chapter, a comprehensive resource in gathering data in international marketing is the GLOBUS and National Trade Data Bank (NTDB) found at (http://www.stat-usa.gov/tradtest.nsf). Go to the site and report on the forms of data that can be obtained. This listing of reference areas might be useful for other reports or projects assigned in this course.

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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