Brands of Six Multinational Companies in 67 Countries Source: Betsy V. Boze and Charles R. Patton, The

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Brands of Six Multinational Companies in 67 Countries Source: Betsy V. Boze and Charles R. Patton,

“The Future of Consumer Branding as Seen from the Picture Today,” Journal of Consumer Marketing 12, no. 4 (1995), p. 22 Brands Found in Brands Marketed Total Number 50% or More in Only One Company of Brands Countries (%) Country (%)

Colgate 163 6 (4%) 59 (36%)

Kraft GF 238 6 (3%) 104 (44%)

Nestlé 560 19 (4%) 250 (45%)

P&G 217 18 (8%) 80 (37%)

Quaker 143 2 (1%) 55 (38%)

Unilever 471 17 (4%) 236 (50%)

Total 1,792

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