Go to the following Web sites and describe what market segments are being pursued by the various companies. In addition, (if possible) describe what segmentation and/or positioning strategies are being used by the firms.

a). SAP                                       (http://www.sap.com/usa/index.epx)

b). Acer                                      (http://www.acer.com/worldwide/selection.html)

c). Procter & Gamble              (http://www.pg.com/en_US/index.shtml)

d). HSBC                                    (http://www.hsbc.com/1/2/)

e). Vodafone                             (http://www.vodafone.com/index.US.html)

f). UPS Global Connections    (http://pressroom.ups.com/globalconnections/)