Go to the following Web sites and determine if the companies are using any of the Elements
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Go to the following Web sites and determine if the companies are using any of the “Elements of Culture” presented in the text in their marketing efforts. Make a determination of which elements are being used in each case and report your findings to the class with documentation of the usage. Use the addresses provided below:
a). Bavarian Ministry of Economic Affairs (http://www.bavaria.org/)
b). Casio (http://www.casio.com)
c). Hitachi Global (http://www.hitachi.com)
d). Rolex (http://www.rolex.com/)
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Related Book For
Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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