Go to the following Web sites and determine if the companies are using any of the Elements

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Go to the following Web sites and determine if the companies are using any of the “Elements of Culture” presented in the text in their marketing efforts. Make a determination of which elements are being used in each case and report your findings to the class with documentation of the usage. Use the addresses provided below:

a). Bavarian Ministry of Economic Affairs (http://www.bavaria.org/)

b). Casio (http://www.casio.com)

c). Hitachi Global (http://www.hitachi.com)

d). Rolex (http://www.rolex.com/)

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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