From the following Web sites, take any four firms and identify what you perceive to be their
Question:
From the following Web sites, take any four firms and identify what you perceive to be their corporate culture. Once you have identified their culture, be sure to designate why you think your identification is correct and how you did your assessment.
a. Citigroup (http://www.citigroup.com/citi/homepage/)
b. Toyota (http://www.toyota.com)
c. ExxonMobil (http://www.exxonmobil.com/corporate/)
d. UBS (http://www.ubs.com)
e. AXA (http://www.axaonline.com/index.html)
f. Wal-Mart (http://www.walmart.com)
g. Benetton (http://www.benetton.com/portal/web/guest/home)
h. Ahold (http://www.ahold.com)
i. LG Electronics (http://www.lge.com/us/index.jsp)
Step by Step Answer:
Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen