From the following Web sites, take any four firms and identify what you perceive to be their

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From the following Web sites, take any four firms and identify what you perceive to be their corporate culture. Once you have identified their culture, be sure to designate why you think your identification is correct and how you did your assessment.

a. Citigroup                                       (http://www.citigroup.com/citi/homepage/)

b. Toyota                                           (http://www.toyota.com)

c. ExxonMobil                                   (http://www.exxonmobil.com/corporate/)

d. UBS                                                (http://www.ubs.com)

e. AXA                                                 (http://www.axaonline.com/index.html)

f. Wal-Mart                                         (http://www.walmart.com)

g. Benetton                                        (http://www.benetton.com/portal/web/guest/home)

h. Ahold                                              (http://www.ahold.com)

i. LG Electronics                                 (http://www.lge.com/us/index.jsp)

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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