What factors should MNCs consider when implementing a brand-name facelift in their foreign markets?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Question Posted: Apr 26, 2016 09:52 AM

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What factors should MNCs consider when implementing a brand-name facelift in their foreign markets?

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Three broad strategic options exist for implementing a facelift They ar...View the full answer

Global Marketing management

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