Go to the library and do research on two foreign markets of your choice. Use any of
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Go to the library and do research on two foreign markets of your choice. Use any of the four methods mentioned in Chapter 6 (method of analogy, trade audit, chain ration method, or cross-sectional regression analysis) to make a market size assessment for a product or service of your choice. Once you have completed your assignment, evaluate your research experience. What was difficult? What additional data did you need? What was the easiest and hardest data to find? Would you be willing to make decisions regarding the market based on the data collected?
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Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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