Go to the library and research the subject of product piracy. Find an article that describes the

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Go to the library and research the subject of product piracy. Find an article that describes the piracy issue. In your research observe the company or group that was damaged; the offending party or country; any legal action taken; any policy action taken by the host country through political action; and, the end result of the copying or piracy case. Report your findings and make a conclusion about your feelings regarding product piracy. Students may also visit the WTO’s web site on Trade-Related Aspects of Intellectual Property Rights – TRIPS (http://www.wto.org/english/tratop_e/trips_e/trips_e.htm).

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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