Collect (photocopy) advertisements from foreign periodicals/publications (Do not tear out this material from library publications). Use these

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Collect (photocopy) advertisements from foreign periodicals/publications (Do not tear out this material from library publications). Use these advertisements to formulate an opinion on Country of Origin (COO) effects. Under what circumstances are you willing to try products from a foreign nation (list the circumstances). What would the foreign company have to do to get your business. Use your ads to illustrate your thought process. Write a descriptive report about your thoughts and experiences with this issue.

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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