Go to the library and research the subject of joint ventures and strategic alliances. Find three recent
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Go to the library and research the subject of joint ventures and strategic alliances. Find three recent articles that relate a story about a joint venture. Abstract the articles and record the primary facts about the data. Be sure to name the venture partners and the primary issues of the alliances and find a note or a story about a successful venture or an unsuccessful venture. Also visit the following Web sites: Knowledge@Wharton, Wharton Business School (http://knowledge.wharton.upenn.edu/) and Working Knowledge, Harvard Business School (http://hbswk.hbs.edu/).
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Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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