Go to the Web sites of General Electric (http://www.ge.com/en/) and Asea-Brown Boveri-ABB (http://www.abb.com/) and investigate and compare

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Go to the Web sites of General Electric (http://www.ge.com/en/) and Asea-Brown Boveri-ABB (http://www.abb.com/) and investigate and compare their web pages and construct evidence that would support your contention that GE and ABB (1) standardize or (2) adapt their world wide products.

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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