Go to the Web sites of Nestle (http://www.nestle.com/) and Unilever (http://www.unilever.com/) and compare their Web pages and

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Go to the Web sites of Nestle (http://www.nestle.com/) and Unilever (http://www.unilever.com/) and compare their Web pages and construct evidence that would support your contention that Nestle and Unilever (1) standardize or (2) adapts their world wide products.

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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