Honest Tea (www.honesttea.com) is a beverage company based in Maryland, US, and was founded in 1998 to sell ‘bottled iced tea that tastes like tea’.
It is best known for its line of ready-to-drink bottled organic iced tea products and kid’s juice drinks, as well as other organic beverages. Honest Tea has a strong focus on social responsibility and has become a role model of mission-driven business practices.
The CEO believes a social mission is not only socially responsible but also financially sustainable because it enhances customer loyalty. The hope is that Honest Tea will become a well-known global brand and will have an impact around the world.
In March 2011, The Coca-Cola Company purchased Honest Tea after an initial 40 per cent investment in 2008, which helped expand the distribution of Honest beverages. Today, Honest Tea is run as an independent business unit under Coca-Cola.

Questions
1. Discuss how its policies regarding social responsibility help Honest Tea in its exporting efforts.
2. What research method would you recommend for selecting the most suitable agent in a new export market?

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FAIR TRADE TEA USDA ORGANIC Just a tad sweet. Just a tad sweet. Just a tad sweet. Honest Honest Honest tea tea tea MILE Was Honest Real brewed, organic tea eil organic Half Tea & organic Half Lemonade Honey Green Tea organic Peach Tea Founded in 1998 Bethesda, MD