In February 2013, Viacom’s music channel MTV partnered with mobile handset maker Swipe Telecom to launch a range of tablets and smartphones. The first device in the range was the MTV Volt. According to ‘Telecom Tiger’, the new device – framed as a ‘Fablet’ (fabulous tablet) features an in-built TV player, offering on-the-go access to MTV. Other features of the Android tablet include wi-fi, dual cameras, FM player, and GPS functionality. The device weighs half a pound and retails for 12,999 Rupees or $240. The Swipe-MTV partnership planned to launch 8 to 12 devices during the 2-year licensing deal. The compound annual growth rate of tablets in India was 59 percent in 2012. How do you evaluate this initiative by MTV in India? What are the benefits and possible risks?