In what way do the following economic variables influence an organizations outlook and marketing activities: trends in

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In what way do the following economic variables influence an organization’s outlook and marketing activities: trends in Canadian imports and exports, interest rates, and the value of the Canadian dollar? (LO4)

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THINK Marketing

ISBN: 9780134834344,9780134830377

3rd Edition

Authors: Keith Tuckwell, Marina Jaffey

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