Is the competition global? If yes, a global brand would be better equipped to handle competitive pressures.

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Is the competition global? If yes, a global brand would be better equipped to handle competitive pressures. In markets with strong local competition, it might be better to attempt to acquire a local brand—or stay out of the market completely.

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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Question Posted: Oct 29, 2024 09:02 AM

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Is the competition global? If yes, a global brand would be better equipped to handle competitive pressures.

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Global Marketing

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