It has been suggested that companies can commit brandicide by stretching a well-known brand too far. Think
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It has been suggested that companies can commit ‘brandicide’ by stretching a well-known brand too far. Think of a brand that has done this. What was it that killed it off? Take a tourism brand you are familiar with and keep stretching it. How far can you go?
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Related Book For
Tourism And Hospitality Marketing A Global Perspective
ISBN: 9781412946865
1st Edition
Authors: Simon Hudson
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