Lululemon Athletica is a Canadian designer and retailer of yoga clothing. Early 2012, all of its stores were based in four countries: namely, the United States (108), Canada (47), Australia (18), and New Zealand (1); it also runs an e-commerce operation in Hong Kong. Suppose that Lululemon aspires to globalize. What would be the five most critical criteria that you would choose for country selection and why these particular ones? For advanced students, (1) choose the criteria, (2) assign importance weights to each one of them, (3) collect data for your set of criteria for 8 countries in a specific region (e.g., Asia/Pacific, Middle East), (4) score each of the countries on a 10-point scale (1=poor; 10= excellent) for each criterion, and finally, (5) calculate an overall weighted score (as shown earlier in Exhibit 9-2 of the chapter) and sort the countries.