Using the World Fact Book (https://www.cia.gov/library/publications/the-world-factbook/index.html), examine the component parts of the model presented in Exhibit 8-1
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Using the World Fact Book (https://www.cia.gov/library/publications/the-world-factbook/index.html), examine the component parts of the model presented in Exhibit 8-1 (Industry Globalization Drivers). Pick three countries or regions of the world and see what kind of information you can discover to answer the questions posed by the exhibit. From this data, could you build a competitive industry model that would help a company compete internationally? Whether you answer yes or no, what additional information would you need to make your model more useful? Where would you get that information? Prepare a report of your findings.
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Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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