Using the information in Exhibit 8-2 (Nature of Competitive Industry Structure), find an illustration of a company

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Using the information in Exhibit 8-2 (Nature of Competitive Industry Structure), find an illustration of a company or an industry where you can illustrate the various factors presented in the model from the exhibit. Be sure to document how and why you think your information fits the model. Does the model accurately describe competition in the industry or among the companies that you analyzed? What are your opinions on the Porter technique for analyzing competition? Prepare a brief report summarizing the information and conclusions you reached.

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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